All that being said, personalized gifts add a bit more oomph by letting the person know exactly how much you pay attention to them, or how in-tune you are with sentimental words and/or phrases. It can turn any gift from a simple object to something they’ll treasure for the rest of their lives. This writer has a customized Cross pen; it was an appropriate gift, given the profession, and engraved with one significant word. It’s still in use to this day and cherished above just about everything else. There’s some serious power behind personalization.

"Received as a Christmas gift. just tried the first batch today. as a gin drinker, I have to say… more this is better than any mainstream store bought gin I have ever tried! I started a second batch today as well. Do not think the first batch is going to make to the weekend! Highly recommend, fun to make and tastes better than any gin I have tried. Can not wait for my friends to try it!" - Chris less
So you’ve gone to all the trouble to find what you thought was the perfect gift, only to read the expression on their face, and thank the stars above that you kept that gift receipt or proof of purchase. This is where you’ll have to pay serious attention to shopping online. Buying from stores that have brick and mortar establishments nearby will allow you to go with them, and physically exchange the gift for one of two things: store credit, or an item of equal or lesser value.
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