In the 1920s, Emily Post, an American writer, attempted to solve the issue of what gift to give on the occasion of an anniversary by drawing up lists of anniversary themes in a book titled “Etiquette”, published in 1922. However, only some anniversary years were included in the book, the first, fifth, then every fifth year up to the 25th wedding anniversary. In 1937, the American National Retail Jeweler Association added additional years to the list, including all years up to 14 years of marriage, and every 5th year up to 50 years of marriage. These are known as traditional themes linked with each marital year. More recently, a contemporary list was created, and today, all the anniversary years from 1 up to 30 have been linked with a theme or material, and then every fifth year up to 75 years of marriage.
TV Service, Movie, or Gaming Gift Cards - Just about everyone on the face of the Earth loves movies or at least video games. Getting something to an online download service for games, streaming service like Netflix, or a Fandango gift card to grab some movie tickets, shows them that you’ve paid enough attention to know what to get them. Maybe they mentioned a new movie coming out that they really wanted to see, or you know about a game title that’s about to drop, and they just have to have it. This takes the risk away from getting the wrong gift, by allocating the funds you’re spending on them to a specific service or set of services. If you’re not a gamer, and you grab the wrong title, the exchange and wait are a lot more awkward; gift cards put them in control, but you’re still treating them.