So you’ve gone to all the trouble to find what you thought was the perfect gift, only to read the expression on their face, and thank the stars above that you kept that gift receipt or proof of purchase. This is where you’ll have to pay serious attention to shopping online. Buying from stores that have brick and mortar establishments nearby will allow you to go with them, and physically exchange the gift for one of two things: store credit, or an item of equal or lesser value.
Grabbing a gift card from one of the major room retailers, like Hotels.com, gives you a unique opportunity to play the hero. He may spend it on a free night during business travel, or he might spend it to take the family out and take the financial pressure off of a weekend of fun. Either way, it’s an ace in the hole that he can keep in his wallet for when the proper time arises.

TV Service, Movie, or Gaming Gift Cards - Just about everyone on the face of the Earth loves movies or at least video games. Getting something to an online download service for games, streaming service like Netflix, or a Fandango gift card to grab some movie tickets, shows them that you’ve paid enough attention to know what to get them. Maybe they mentioned a new movie coming out that they really wanted to see, or you know about a game title that’s about to drop, and they just have to have it. This takes the risk away from getting the wrong gift, by allocating the funds you’re spending on them to a specific service or set of services. If you’re not a gamer, and you grab the wrong title, the exchange and wait are a lot more awkward; gift cards put them in control, but you’re still treating them.
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