To overcome the common problem people faced as to what to give one’s spouse each year, an American author by the name of Emily Post, who wrote on the topic of etiquette, was the first to recommend a list of anniversary gift themes which was published in 1922 in her book titled 'Etiquette’. In that book, she listed suggestions for the first anniversary, followed by the fifth anniversary, and then every five years or so up until the 25th, and concluded with the 50th wedding anniversary. The American National Retail Jeweler Association expanded on this list in 1937 by filling in the missing years up to the 14th wedding anniversary, and the subsequent multiples of five up to the 50th year.
So you’ve gone to all the trouble to find what you thought was the perfect gift, only to read the expression on their face, and thank the stars above that you kept that gift receipt or proof of purchase. This is where you’ll have to pay serious attention to shopping online. Buying from stores that have brick and mortar establishments nearby will allow you to go with them, and physically exchange the gift for one of two things: store credit, or an item of equal or lesser value.