All that being said, personalized gifts add a bit more oomph by letting the person know exactly how much you pay attention to them, or how in-tune you are with sentimental words and/or phrases. It can turn any gift from a simple object to something they’ll treasure for the rest of their lives. This writer has a customized Cross pen; it was an appropriate gift, given the profession, and engraved with one significant word. It’s still in use to this day and cherished above just about everything else. There’s some serious power behind personalization.
TV Service, Movie, or Gaming Gift Cards - Just about everyone on the face of the Earth loves movies or at least video games. Getting something to an online download service for games, streaming service like Netflix, or a Fandango gift card to grab some movie tickets, shows them that you’ve paid enough attention to know what to get them. Maybe they mentioned a new movie coming out that they really wanted to see, or you know about a game title that’s about to drop, and they just have to have it. This takes the risk away from getting the wrong gift, by allocating the funds you’re spending on them to a specific service or set of services. If you’re not a gamer, and you grab the wrong title, the exchange and wait are a lot more awkward; gift cards put them in control, but you’re still treating them.