The time association rule directly affects what you should be spending, and how big of lofty a gift you should be looking at. Opting for smaller gifts is better for a short relationship time, whether you’re dating or just friends. If I have a friend for six weeks, and I knew their birthday was coming up, I’m going to get them something small that’s half-obligatory, half “Hey, we’re buds, have something nice.” The longer you know or are with someone, the higher the expectation is on the gift.

Whether you're shopping for baby's first Christmas, your BFF, or your grandmother, Hallmark can help you find just the right gift. No matter their interests: if they love Peanuts® or snowmen, Vera Bradley bags or snow globes, Hallmark has just the thing. Check out our Christmas gift guide to help narrow in on the perfect gift or shop by price. A few of our favorite gift ideas this year include bath bombs and luxurious soaps and lotions or delicious, melt-in-your mouth chocolate to help a stressed-out friend. If you're interested in gifts that give back, we have a collection of products that all include a charitable giving component. If you're looking for gifts for brothers, dads and boyfriends, crazy socks, men's grooming kits and Star Wars products are at the tops of men's lists this year. For the younger kids, you can't go wrong with itty bittys® and other cuddly stuffed animals or developmental toys perfect for toddlers and preschoolers. Personalized books are another fun gift for young readers because they become a part of the story. You'll also find Christmas books for all ages, from board books for babies to romantic fiction—based on Hallmark movies—for adults. For the foodies in your life, we have lots of adorable Christmas kitchen accessories, like tea towels, salt-and-pepper shakers, serving platters and coffee mugs, as well as fun entertaining and bar gifts. You'll even find pet gift ideas for the four-legged family members, too.
TV Service, Movie, or Gaming Gift Cards - Just about everyone on the face of the Earth loves movies or at least video games. Getting something to an online download service for games, streaming service like Netflix, or a Fandango gift card to grab some movie tickets, shows them that you’ve paid enough attention to know what to get them. Maybe they mentioned a new movie coming out that they really wanted to see, or you know about a game title that’s about to drop, and they just have to have it. This takes the risk away from getting the wrong gift, by allocating the funds you’re spending on them to a specific service or set of services. If you’re not a gamer, and you grab the wrong title, the exchange and wait are a lot more awkward; gift cards put them in control, but you’re still treating them.
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